About Us


R2C2 was founded in 1998 by Robert Rund, and has provided consulting services to a variety of individuals and organizations, and specializes in serving the business development needs of performing artists, arts and educational institutions and other nonprofit organizations. The qualities that distinguish R2C2 outcomes include maximization of both earned and contributed income; creation of organizational models that better achieve mission through organically-developed processes; identification of opportunity and differentiation of brand; and utilization of the creative process in developing solid business strategy and plans.     

Founder and CEO, Robert Rund, offers a multi-faceted perspective that has been highly developed over the span of three decades of leadership. Rund applies creative process and solid business acumen to serve individuals and organizations interested in identifying and meeting their strategic objectives and goals. He draws on extensive experience across both the for-profit and nonprofit sectors, and has consistently demonstrated that vision can be materialized through self-awareness, creative planning and tapping into new solutions in this dynamic environment. 

Rund has held leading roles such as Executive Director of Encore Creativity for Older Adults, the nation's largest choral organization for people ages 55+; Director of Development for the Savannah Philharmonic Orchestra; and Director of Development for Harmony Foundation International.  

Robert also served as President and Head of School of The American Boychoir School in Princeton, New Jersey. For seventy-five years, The American Boychoir was regarded as the United States premier concert boys' choir and one of the finest boy choirs in the world, performing over 100 concerts each year. In addition to maintaining an active national and international touring schedule, the ensemble performed and recorded with such world-class artists and ensembles as The New York Philharmonic, Boston Symphony Orchestra, Philadelphia Orchestra, soprano Jessye Norman, pop diva Beyonce, jazz vocalist and conductor Bobby McFerrin and Sir Paul McCartney, among others. While President, Robert led a strategic restructuring process that led to the acquisition of a new campus on the 47-acre property of a former seminary, and the creation of Princeton Center for Arts and Education.

Prior to the American Boychoir School, Rund served as chief administrator of The Waldorf School of Princeton, and Arts Department Chair and Director of Cultural Events at The Peddie School in Hightstown, New Jersey. While at Peddie, Rund founded and served as Executive Director of the highly successful nonprofit, Community Arts Partnership at the Peddie School (CAPPS), a presenting and producing arts organization which offered a variety of programs in the visual and performing arts to the surrounding community. 

CAPPS became known throughout central New Jersey as a premiere cultural institution, presenting such esteemed artists as classical pianists Lang Lang and Helen Grimaud; violinists Hilary Hahn and Mark O'Connor; the Moscow Chamber Orchestra; the Turtle Island String Quartet; vocalist Anne Hampton Calloway; and an array of jazz luminaries including Kenny Barron, Cyrus Chestnut, Steve Turre, Joey DeFrancesco, Wycliffe Gordon, Fred Hersch, Kurt Elling, Luciana Souza, Benny Green, Russell Malone and numerous others. In addition, CAPPS produced plays and musicals in the Mount-Burke Theatre and presented many internationally-recognized visual artists in the Mariboe Gallery. CAPPS received several Perry Award nominations for excellence in community theater, and Rund was awarded "Outstanding Production of an Original Play," for CAPPS production of Exhibit This! by Luigi Jannuzzi. With a creative partnership with Peddie School, East Windsor Township and the Borough of Hightstown, CAPPS developed a subscription base of 782 subscribers in a 525-seat performance venue. 

In addition to his work in the educational field, Mr. Rund brings extensive experience in the international performing arts industry. As an artist and booking manager for the prestigious IMG Artists, Ltd. in New York, his work primary focused on securing orchestral appearances by soloists, conductors and ensembles on the impressive IMG roster. For many years, Rund served as Associate Publisher of the venerable Musical America Worldwide, which has been the leading source of information in the performing arts for over 100 years. In both of these positions, Rund was responsible for new product development.

Rund earned a Bachelor of Music degree in Music Education from the renowned Westminster Choir College in Princeton, New Jersey, and a Master of Arts Administration from Goucher College. In 2004, Rund was one of 50 arts leaders worldwide to be awarded a fellowship to the Executive Program for Nonprofit Leaders in the Arts, a joint initiative by Stanford Graduate School of Business and National Arts Strategies

As a hobby, Robert continues to compose and arrange music, and is highly respected for his arrangements of acapella music, particularly in the barbershop style. Finally, Robert is Native American and is actively involved in his heritage and culture as a member of the Cherokee Nation.