About Us

R2C2 is led by Robert Rund, applying creative process and solid business acumen to serve individuals and organizations interested in identifying and meeting their strategic objectives. He draws on extensive experience across both the for-profit and not-for-profit sectors, having served performing artists, schools, arts institutions and corporations. He has consistently demonstrated that vision can be materialized through self-awareness, creativenning and tapping into new solutions in this dynamic environment.


Robert recently served as the President and Head of School of the American Boychoir School in Princeton, New Jersey. For over seventy-four years, The American Boychoir has been regarded as the United States' premier concert boys' choir and of the finest boychoirs in the world, performing over 100 concerts each year. In addition to maintaining an active national and international touring schedule, the ensemble performs and records regularly with such world-class artists and ensembles as the New York Philharmonic, Boston Symphony Orchestra, Philadelphia Orchestra, soprano Jessye Norman, pop diva Beyonce, jazz vocalist and conductor Bobby McFerrin and Sir Paul McCartney. While President, Robert led a strategic restructuring process that has led to the successful creation of the Princeton Center for Arts and Education which will officially commence in the fall of 2011.


Prior to the American Boychoir School, Rund served as chief administrator at the Waldorf School of Princeton, and Arts Department Chair and Director of Cultural Events at the Peddie School in Hightstown, New Jersey. While at Peddie, Rund founded and directed the highly successful non-profit, Community Arts Partnership at the Peddie School (CAPPS), a presenting and producing organization which offered a variety of programs in the visual and performing arts to the surrounding community.


CAPPS became known throughout central New Jersey as a premiere cultural institution which presented such esteemed artists as classical pianists Lang Lang and Helene Grimaud, violinists Hilary Hahn and Mark O'Connor, the Moscow Chamber Orchestra, the Turtle Island String Quartet, Anne Hampton Calloway, and an array of jazz luminaries including Kenny Barron, Cyrus Chestnut, Steve Turre, Joey DeFrancesco, Wycliffe Gordon, Fred Hersch, Kurt Elling, Luciana Souza, Benny Green, Russell Malone and numerous others. In addition, CAPPS produced plays and musicals in the Mount-Burke Theatre and presented many internationally-recognized visual artists in the Mariboe Gallery. CAPPS received several Perry Award nominations and was awarded "Outstanding Production of an Original Play," for its production of Exhibit This! By Luigi Jannuzzi.  


In addition to his work in the educational field, Mr. Rund has extensive experience in the international performing arts industry. As an artist and booking manager for the prestigious IMG Artists, Ltd. in New York, his work primarily focuesd on guest orchestral appearances by soloists, conductors and ensembles on the impressive IMG roster. For many years, Rund served as Associate Publisher of the venerable Musical America Worldwide, which has been the leading source of information in the performing arts for over 100 years.


Robert earned a Bachelor of Music degree in Music Education from Westminster Choir College of Rider University in Princeton, and a Master of Arts Administration from Goucher College. In 2004, Rund was one of 50 international arts leaders to be awarded a fellowship to participate in the Executive Program for Nonprofit Leaders in the Arts, a joint initiative by the Stanford Graduate School of Business and National Arts Strategies 


As a hobby, Robert Rund is actively involved in The Barbershop Harmony Society, and is highly respected for his arrangements of acapella music. For a list of his arrangements and arranging biography click here. Robert has also composed several original pieces of music for choir. Currently, he is a founding member and assistant music director of the Palmetto Vocal Project in Mount Pleasant, South Carolina. Finally, Robert is Native American and actively involved in his heritage as a member of the Cherokee Nation.